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In United States trademark law, Abercrombie & Fitch Co. v. Hunting World has defined the framework of trademark distinctiveness. In the case, trademarks are divided into categories which have different degrees of protection. The different categories are: fanciful, arbitrary, suggestive, generic.

A suggestive mark tends to indicate the nature, quality, or a characteristic of the products or services in relation to which it is used, but does not describe this characteristic, and requires imagination on the part of the consumer to identify the characteristic. Suggestive marks invoke the consumer’s perceptive imagination.

Example of suggestive trademarks are:

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