genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.
David Cutcliffe der Coach der Duke Blue Devils wird nach dem Sieg mit der obligatorischen Gatorade-Dusche bedacht
Involved trademark
Involved news organisation
Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
Süddeutsche Zeitung
Translation
the mandatory Gatorade shower after the win
Url
