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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Diverse politische Beobachter halten Kayfabe für den entscheidenden Begriff, um die gegenwärtige zynische Wahrnehmung von Politik in den USA zu verstehen

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
Süddeutsche Zeitung
Translation
Kayfabe is considered the key term to understand the current cynical perception of politics in the USA