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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga.

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
NPR