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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

It’s just like having a real dog, if having a real dog means feeding your pet a playdoh-like substance and using a squeeze bulb to encourage him to go on the floor.

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
NPR