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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Zimmer has identified a Wisconsin farmer (he's introduced with the chyron "Heartland USA") who espouses progressive values in a viral video.

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
CNN