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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Il primo mette in bilancio tot per l'acquisto di penne, il secondo per le Bic, il terzo per strumenti di scrittura

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
La Repubblica