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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Da bimbo disegnava i concerti con una penna: ora ha creato, con le biro, il nuovo videoclip dei Pearl Jam

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
La Repubblica