Skip to main content keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Quando la minuscola creatura grigia spirò nelle mie mani senza aver neppure toccato uno dei miei Cheerios

Involved trademark

Involved news organisation

Is the trademark here used in an expression?
In what news organisation did it appear?
La Repubblica