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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

I due giovani alloggiano in uno squallido motel e pregustano, oltre alla gioie del sesso, le colazioni a base di Cheerios

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
La Repubblica