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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Escalator pitch, cioè, «un discorsetto abbastanza breve da poter essere pronunciato quando stai salendo lungo una scala mobile

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
La Repubblica