Skip to main content keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

La Rai chiede solo di inserire nel contratto l' escalator, la clausola fa corrispondere i costi agli ascolti

Involved trademark

Involved news organisation

Is the trademark here used in an expression?
In what news organisation did it appear?
La Repubblica