Skip to main content keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Il potere dei loghi divora quello dei luoghi, il caffè in ghiaccio lascia spazio sul bancone al frappuccino

Involved trademark

Involved news organisation

Is the trademark here used in an expression?
In what news organisation did it appear?
La Repubblica