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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Gli rifiutarono, perché era afroamericano, l’ingresso nel motel dove avrebbe dovuto dormire

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
La Repubblica