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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Tra le 25 torte proposte ogni giorno, grande successo stanno riscuotendo le classiche americane: cheescake, oreo ecc..

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
La Repubblica