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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Sono stato contattato anche da ex compagnetti dell'asilo che non vedevo da quando portavo ancora i Pampers

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
La Repubblica