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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

È come trovarsi di fronte a un enorme rompicapo, un cubo di Rubik alto sette piani

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
La Repubblica