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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Cucchi fa tipo lo yo-yo: prima prende uno schiaffo e va indietro, poi un calcio da dietro e va avanti

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
Yes
In what news organisation did it appear?
La Repubblica