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genericides.org keeps a list of generic trademarks. We support the list with examples of "generic use" in newspapers worldwide. The entry below is such example.

Dela Cruz’s friends “used to call him Mr. Sipa Takyan,” a reference to a hacky sack-like game played in the Philippines

Involved trademark

Involved news organisation

Date
Is the trademark here used in an expression?
No
In what news organisation did it appear?
The Washington Post